Why is Crossfit so Expensive?
I was thinking about writing this post for a long time. I actually don't like to talk about money that much in general (might be a German thing - we are not that relaxed when it comes to that topic), and in context with a hobby ... it can get emotional easily. But in the end of the day, it is just a legitimate question: Why is CrossFit so expensive?
If we consider a thing as either expensive or cheap is, like every other assessment, a relative matter. We always compare to a kind of reference point - and CrossFit is unfortunately in a competition with budget gyms. I noticed that webpages from gyms in Singapore are a bit secretive about their rates, but I know from Germany several chains that offer 24/7-gyms for 15 Euro (around 23$) or less a month. I assume there are similar price ranges at this island.
And seems like they are doing economically well. So do CrossFit gyms charge ten times the price to make an extraordinary profit. No.
The main difference between a global gym a CrossFit box is the members-trainer and members-space relation. While a regular gym can accept hundreds, if not thousand members coming to any time slots over the day, the average box would always stick to around 80 to 200 people so a quality small group training can be ensured. Also, the global gym catches new subscribers with discount pricing that makes everyone signing one year contracts carefree - and a lot of them stop showing up regularly after the first weeks already. Best members you can ever imagine! Building the business model on members only existing on paper is without a doubt a common strategy, but not the intention in CrossFit (this is btw not a moral judgement at all. Just naming differences).
So we as CrossFit box owners are left with lesser people - and still a huge mountain of spending. Being new to that thing, I am surprised every day by how the gym eats up moneys. Not only the obvious things such as rent or aircon bills. Want to build shower spaces? You need a certification by a professional - and he won't do that for free. Your facebook page doesn't get as much attention as expected - let's invest in some ads. And all the small stuff you need. Chalk, hooks for the jumping ropes, buckets for the barbell clips, a shelve for the changing room. Oh, where to park the car? Seasonal parking, of course for a fee. A bank account, NETs pay, cool music streamer? Not for free. And yes, the CrossFit brand name itself - not for free. Neither were our required trainer certifications. Still I think we wouldn't
show up in our R8 any time soon. But!!! I clearly don't want to complain! Only explain. Doing this is a privilege. As members and business owner, we all give a piece from us to make this thing something outstanding. It will be worth it - for both of us!